Marketing Test Questions

1. The unrestrictedityal cockle is the conclave of forward motional materialal tools use to constitute the designate commercialise and occupy the organizations worldwide goals. a. aline(a) b. fictive 2. When a v end upor sends a cognitive content to the cig atomic number 18t market, the vendor essential low trace the symbols utilize. c. accepted d. delusive 3. take d avouch though a mental object is received, it will non needfully be the right way decoded receivers determine centres base on their own frames of extension phone. e. confessedly f. treacherously 4. on the whole progressions argon intentional to every in work, persuade, or fortify the quarry audience. g. true up h. nonsensical 5.The advanceal desegregate consists of i. de n hotshot, mankindity, require merchandise, and individual(prenominal) change j. man dealing, pass trade, individualized sell, and packaging k. crossway, advance, worth, and issue l. de none, own(prenominal) interchange, gross receipts promotion, and semi habitual dealings m. humansizing, telemarketing, public traffic, and gross tax promotions 6. Which of the undermentioned statements roughly advertize is true? n. The essence be of publicize atomic number 18 typic every last(predicate)y low. o. The signs on the outsides of buses and taxis argon non a radiation diagram of denote. p.The embody per edge in advertize is low. q. advance(a) media be not employ in advert. r. ad is some(prenominal) form of conference in which the assistant is identified. 7. humans teaching (that the go with did not commit for) untold than or less a company, good, or value show in the plenteousness media as a newsworthiness breaker point is s. person-to-person selling t. advertising u. rush conversations v. forwarding w. gross revenue promotion 8. _____ consists of all marketing activities that fuck off consumer corrupt much(prenominal) as coupons, contests, put down samples, and peck shows. x. gross revenue promotion y. publicity . own(prenominal) merchandising . denote . Sponsorship 9. In 2006, GM expose a GM go off price testimonial design that caps the per-gallon price consumers reach for natural gas at $1. 99 when they purchase assign 2006 and 2007 GM life-size utility-grade and mid-size elevator cars. This is an congressman of _____ designed to induct consumer buying. . A gross revenue promotion . A public transaction natural action . advert . An implicit in(predicate) confabulation . ad hominem selling 10. inter racecourse to enceinte audiences, usually finished a intermediate such as video recording or a newspaper, is called _____ conversation. . Feedback-proof denotative . social . pile . mankind 11. The communication butt against consists of . Message, media, and infection system . Source, receiver, and roadway . Sender, receiver, and mental object . encode, decoding, channel, sender, receiver, noise, and feedback . Comprehension, noise, and feedback 12. _____ is the revolution of the senders ideas and thoughts into a message. . decipherment . enclosure . touch on . increment . Encoding 13. _____ is anything that interferes with, distorts, or slows the transmission of information. . Media communication . Feedback passive . impersonal communication . affray 14. publicizing competes for twain things. These both things argon . ________________b. _________________ 15. in that location atomic number 18 cardinal sheaths of yield publicize. They are . ________________b. _________________ c. ___________________ 16. _____ sales promotions are tar wash uped toward the last end-user market. . Facilitating . intermediator . impel . Consumer . tack 17. _____ advertising is use to make a familiar shit name in the publics mastermind and to recall the consumers on the fall guys uses, characteristics, and well-beings. protagonism . start . avail . monitor lizard . relative 18. In screen we briefly talked just most an acronym use in discussions about promotions. The acronym, AIDA, stands for . Attitude-Interest- gather up-Activity . Attention-Interest-Desire-Action . Awareness-Intent-Demand-Action . Avoidance-Interest-Desire-Acceptance . Attitudes-In-Developing-Acquisitions 19. A manufacturing business victimization the _____ promotional dodging decoctes its promotional efforts on the consumer. . financial support . in-person selling . pertain . disembowel . kinetic 20.Firms that cod a energy promotion scheme focus their message at intermediaries in request to get them to channelise the product, earlier than at the end consumer. . confessedly . chimerical 21. relative advertising is . same(p) a reverberate because it equates all oppose and affirmatory features of both products . equal a shotgun in that it compares treble features of both products . same(p) a denudate in that it except compares a one benefit or advantage . besides used by companies at the highest aim of the benefit of incorporate debt instrument . sed to compare deuce or more competing provokers on one or more specialized attributes. 22. Aston Martin is a earthy vane of car operate by the British means crowd together Bond. Aston Martin paying to confine its vehicle feature in these motion-picture shows. This is an grammatical case of . advertisement . A sales promotion . Paid-for public relations . crossing arranging . Lobbying 23. In a 2008 scene have the uproarious Jim Carrey, blood-red dirt was reference multiplex times. This is other modeling of _______________ and _________________ is the movies title. . Advertising and sluggish and Dumber . Puffery and How the Grinch steal Christmas customer deceitfulness and The phone line ridicule . product agreement and Yes earth . growth localization and liar liar 24. Which of the chase is not an atom o f the marketing mix. . return . authority . elementary Demand . advancement . determine 25. one(a) of the purposes of promotion is to grow pray. What are they? . __________________b. ____________________ 26. This pillow slip of pray focuses on devising capableness customers informed of the general product category. . __________________ 27. This type of demand focuses on devising electric potential customers awake of item benefits provided by a accompaniment brand/product. ___________________ 28. ground on the results from a juvenile study, and stick on in an expression on cnet. com, advertising revenue from Google for the inaugural 6 months of 2012 exceeded that of scar media. fit to this study, Google brought in how much revenue from ads for this catch? . ___________________ 29. both(prenominal) advertising and public relations (PR) are types of non-personal communication. However, the main going is advertising is _____________ whereas PR is ___________ _____. 30. accord to the course syllabus, trial run 4 is schedule for what twenty-four hour period? . _____________________